Top 9 Best Things To Do in Innsbruck

Uncover the best things to do in Innsbruck with this easy-to-follow guide to Austria’s alpine gem. Learn tips for the best views of the Golden Roof and find out how to get to the famous Alpine Zoo. From hilltop castles to hidden corners of the Old Town, discover what makes Innsbruck unforgettable.

Innsbruck is known as the heart of the Alps. Tucked into a lush valley and framed by the soaring Austrian Alps, this city feels like a storybook town come to life.

While steeped in history, it has gracefully embraced a touch of modernity. Visitors can discover Roman-era sites, tour Habsburg castles, and browse modern architecture and high-end shops all in one day. 

Innsbruck also happens to be one of Austria’s top destinations for winter sports. With easy access to several world-class ski resorts, it’s an excellent base for skiing in the Alps, a must-do activity in Austria, especially for snow lovers

Planning a trip here is simple. With a great selection of activities in Innsbruck, it’s easy to create a well-rounded visit. Spend the morning on the slopes, step into a centuries-old palace in the afternoon, and end the day dining in a stylish modern restaurant.

If planning is not your strength, the top vacation packages in Innsbruck include everything from curated itineraries to stays. They make for a hassle-free exploration of Innsbruck’s alpine beauty. If you enjoy crafting your own plans, you can explore the best itineraries in Innsbruck for ideas that suit your pace and interests.

Get your alpine travel plans rolling with the best things to do in Innsbruck. From mountain adventures to historic old town walks, these handpicked Innsbruck activities are here to spark your wanderlust.

9. Indulge in Tyrolean Cuisine

Trying local food is one of the top things to do in Innsbruck. The city’s culinary scene is known for hearty mountain meals and classic Austrian comfort dishes.

Innsbruck’s food reflects its mix of Austrian and Italian roots. Expect rich flavors, local ingredients, and generous portions. Signature dishes include grostl, a filling plate of fried potatoes, onions, and meat with a fried egg on top. Another must-try is kasespatzle, cheesy noodles with crispy onions. Don’t forget dessert. Apfelstrudel is a local favorite and a great way to end any meal.

You’ll never run out of food choices in Innsbruck. But if you want to sample the traditional Tyrolean flavors, join an Innsbruck food walking tour and discover the city’s top spots with the help of a local expert. 

Don’t miss Wiltener Platzl, a neighborhood that has become a trendy hangout for locals (which means this is where you’ll find the good stuff). It's not just about Austrian flavors either. If you're craving something different, you’ll find everything from banh mi and pastrami to falafel. Alongside the great food, there are also small shops to browse and live performances that bring the area to life.

8. Explore the Alpine Zoo

Located at an altitude of 2,640 feet (750 meters), the Alpine Zoo in Innsbruck is the highest themed zoo in Europe. It’s the perfect spot to connect with nature and discover alpine wildlife, making it one of the top Innsbruck attractions for families and animal lovers.

Visiting Alpine Zoo offers a perfect blend of education and entertainment. It’s also a must-see for anyone looking for cool things to do in Innsbruck.

Home to over 150 species, including ibex, lynx, and brown bears, the zoo offers a unique chance to observe these majestic animals in a natural alpine setting. As you wander the zoo’s pathways, you may spot a mighty brown bear roaming its enclosure, otters splashing around, and a bearded vulture perched high in the trees. 

The zoo is easily accessible via the Hungerberg cable car, which also offers stunning views of the surrounding mountains. For a hassle-free experience, get a combi entrance ticket to the Alpine Zoo and Hungerburg Funicular. To avoid crowds, plan to visit in the morning for a quieter experience.

7. Ride a Cable Car to the Top of Innsbruck

One of the best things to do in Innsbruck is to rise above it all—literally. The Nordkette mountain range, part of the Austrian Alps, offers jaw-dropping views and alpine serenity just minutes from the city center. Three cable cars carry you from the valley to the Top of Innsbruck. 

At 5,577 feet (1,700 meters), the highest vantage point in the city, is reachable in under 30 minutes, making it a truly unique city escape.

If you want to take it higher, hike to Seegrube, perched at 6,250 feet (1,905 meters). For those who want even more altitude, a short walk leads to the Hafelekarspitze summit at 7,657 feet (2,334 meters). On a clear day, the views from here stretch all the way to the German border.

The cable car operates year-round, but morning visits are best for clear skies and fewer crowds. Don't forget to bring a jacket, as temperatures at the top can drop quickly. The cable car ride is one of the most famous Innsbruck attractions. Book your Top of Innsbruck cable car tickets in advance to enjoy a seamless experience. 

6. Experience Tandem Paragliding in the Stubai Valley

If you’re searching for adventurous things to do in Innsbruck, look no further than tandem paragliding over the stunning Stubai Valley. Soar high above grassy meadows, alpine forests, and charming villages while taking in sweeping views of the Austrian Alps.

Located just a short drive from Innsbruck, the Stubai Valley is one of the most beautiful and accessible alpine regions in Tyrol. The valley’s diverse terrain and reliable wind conditions make it one of the top paragliding destinations in Austria, drawing outdoor enthusiasts from all over Europe.

The valley is famous for its smooth flying conditions and awe-inspiring scenery, making it a favorite for both seasoned flyers and first-timers. It’s one of those unforgettable Innsbruck sightseeing experiences that appeals to all ages, even active grandparents can join in, as long as they're fit enough to take a few steps down the mountain.

To make it happen, book a tandem paragliding tour in the Stubai Valley and get ready for an experience that’s equal parts thrill and wonder. For the best visibility and photo opportunities, aim for a morning or early afternoon flight.

Remember to check the forecast as your date approaches and pick a tour with flexible booking in case of changes. On the day of your tour, dress in layers and wear sturdy shoes, as it gets colder at higher altitudes. 

5. Visit Hofburg Imperial Palace

Explore one of the most remarkable Innsbruck attractions and step into the world of emperors and empresses. While Innsbruck’s Hofburg may not match the scale of its counterpart in Vienna, it remains one of the city’s most iconic and historically significant landmarks.

The Hofburg Imperial Palace offers a fascinating look at the lives of rulers like Duke Leopold IV, Emperor Maximilian I, and the iconic Empress Maria Theresa.

Although it was never a permanent royal residence, the palace reflects over 700 years of history through its architecture. Gothic arches, Renaissance touches, Baroque detail, and Rococo elegance all come together under one roof. The Giant Hall is the true centerpiece. Its soaring frescoes and glittering chandeliers are impossible to overlook.

The experience is divided into two parts. The Modern Exhibition of Maximilian I focuses on one of the empire’s most ambitious rulers, while the Stately Palace Museum brings the grandeur of Maria Theresa’s era to life. Each wing tells a different chapter of the palace’s story.

To get more out of your visit, book a private tour with a local guide in Innsbruck who can walk you through the palace and other major landmarks. It’s a great way to discover the most interesting things to see in Innsbruck, with insights you won’t find on your own.

4. Explore Ambras Castle’s Art 

Perched on a hill just outside the city, Ambras Castle is a must for anyone interested in Renaissance culture and Innsbruck sightseeing. Built in the 16th century by Archduke Ferdinand II as a gift for his wife, this stunning castle combines romance, history, and art in one unforgettable visit.

The archduke was more than a ruler—he was a passionate collector. Today, his original collections are still on display in the Lower Castle. Inside, you'll find everything from fine armor to rare and unusual objects in the Chamber of Art and Curiosities. 

Visiting Ambras Castle is one of the best things to do in Innsbruck for art lovers or anyone looking to enjoy panoramic views and peaceful gardens.  If you're planning city breaks in Innsbruck, this landmark deserves a spot high on the list. The castle park is perfect for a stroll, and the view over the city is reason enough to bring your camera. 

Ambras Castle is open daily, between 10:00 AM to 5:00 PM. Early mornings here tend to be quieter, making it a great time to explore at your own pace. For a smoother experience, grab a skip-the-line ticket to Ambras Castle and dive straight into its fascinating exhibitions.

3. Climb the Historic City Tower of Innsbruck

Looking for one of the most unique places to visit in Innsbruck? Climb the City Tower and enjoy sweeping views just like the tower guards did centuries ago. Built in 1450, this 167-foot (51-meter) tower once served as a watchpoint, keeping the city safe from fires and other dangers. It even housed a prison on the lower floors.

Today, it’s open to visitors, and the view is more breathtaking than ever. After climbing 133 steps, you’ll reach the 102-foot-high (31-meter) viewing platform. From there, take in the rooftops of Innsbruck’s medieval old town, along with sights like the  Patscherkofel mountain and the Nordkette range.

The City Tower may not be tall by today’s standards, but back in the 15th century, it was a symbol of pride and power. The onion dome you see today was added around 100 years after it was first built, giving it the silhouette that still rises proudly over the old town.

This spot is one of those must-see places to visit in Innsbruck, especially at sunset in summer for a romantic skyline view. In winter, you might even hear the tower trumpeters playing while the Christmas market lights glow below.

Please note: there’s no elevator, so be ready for the climb. Don’t let this stop you from booking your City Tower entrance ticket; the reward is well worth it. While you’re in the area, pair your tower visit with stops at the Golden Roof, Innsbruck Cathedral, and the Hofburg Imperial Palace, all a short walk away. 

2. Explore the Old Town of Innsbruck

The Golden Roof (more on this in the next section) may be Innsbruck’s most famous landmark, but it’s not the only Innsbruck attraction worth exploring in the city's historic core. Offering much more than just a single photo stop, the Old Town offers Innsbruck sightseeing like no other, along with shopping and dining opportunities. 

Stroll along Herzog-Friedrich Street, where the pastel-colored buildings show off Baroque and Rococo design. Look up at the Helblinghaus, one of the most ornate facades in the city. 

When Innsbruck was founded in the 12th century, only modest wooden homes stood here. That changed under Emperor Maximilian I, who transformed the city with grand monuments like the Imperial Palace, the Court Church, and of course, the Golden Roof.

Today, the Old Town is a mix of old and modern charm. The arcaded streets are lined with everything from traditional craft workshops to boutique stores and exclusive brands. Renowned goldsmiths and even a historic locksmith still operate here, preserving the city's artisan traditions.

Food lovers will also find plenty to enjoy. Whether you're after Austrian classics, a cozy coffeehouse, or a quick bite, the Old Town is full of flavor. During the Christmas season, it becomes even more magical, with festive markets and glowing lights filling the streets.

If you want to dive deeper into the city’s past, join a private guided tour of Innsbruck’s highlights. It’s one of the best things to do in Innsbruck for anyone curious about its history and culture.

1. Snap Photos of the Golden Roof

No visit to Innsbruck is complete without seeing the Golden Roof. Covered in over 2000 fire-gilded copper tiles, this sparkling structure is the city’s most iconic landmark. Built in the early 16th century, it was commissioned by Emperor Maximilian I as a symbol of prestige. Today, it continues to catch every visitor’s eye and is one of the best things to do in Innsbruck.

The building’s standout feature is its ornate oriel balcony, which is detailed with sculpted reliefs and colorful murals. These scenes depict moments from Maximilian’s life, including his political alliances and royal weddings.

While the view from street level is impressive, head up the City Tower for a different angle. From the viewing platform, you can see the Golden Roof from above, framed by the rooftops of Innsbruck’s medieval core. On clear days, the panorama stretches all the way to the Nordkette mountain range. It’s a peaceful spot, just above the buzz of the streets below.

You can admire the Golden Roof at any time of day, but if you’d like to explore the museum inside, it’s open daily from 10:00 to 17:00. Just note that from October to April, it’s closed on Mondays.

The Golden Roof is also conveniently located near other major places to visit in Innsbruck, such as the Imperial Palace and the Hofkirche. For a deeper experience, consider joining one of the city sightseeing tours in Innsbruck that include these iconic stops.

Snowboard in Innsbruck

Snowboarders will love Innsbruck’s variety of terrain parks and freeride zones. Both Nordkette and Kuhtai are under an hour’s drive from the city, making them easily accessible for a day on the slopes. Each offers ideal conditions and a stunning alpine backdrop.

Ski in Innsbruck

Skiing is one of the biggest reasons people visit Innsbruck in winter. With resorts like Patscherkofel and Stubai Glacier just half an hour away, both beginners and seasoned skiers can be on the slopes in no time. Whether you're planning a quick day out or a complete alpine escape, ski trips in Innsbruck are easy to organize and always worth it.

Slide Downhill on a Toboggan in Innsbruck

Tobogganing is such a fun and easy way to enjoy the snow, especially if you’re traveling with kids or just want a fun winter ride. Some tracks are even lit up at night, which makes the ride feel extra magical. For a great evening out, try night sledding in Oberperfuss. It’s only about 11 miles (18 kilometers) from Innsbruck and worth the short trip.

Winter Hike in Innsbruck

If you’re in the mood for something more relaxed, winter hiking around Innsbruck is a great way to soak in the snowy scenery. Try the peaceful trails in Igls or take in the views along the Zirbenweg. You’ll get all the alpine beauty without needing skis.

How do I plan my Innsbruck itinerary?

To plan your Innsbruck itinerary, start by deciding how many days you’ll stay and what kind of experiences you’re after—cultural sites, nature, food, or a bit of everything. Prioritize key Innsbruck attractions like the Old Town, the Golden Roof, and Nordkette for panoramic views, then mix in museums, local cuisine, or outdoor adventures depending on your interests. 

For ready-made suggestions, check out this guide to the best itineraries in Innsbruck—it’s packed with ideas to match your pace and travel style.

What can I do in Innsbruck for a day? 

If you’re spending just one day in Innsbruck, start with the top Innsbruck attractions in the Old Town like the Golden Roof and Imperial Palace. Then ride the Nordkette cable car for alpine views and stop by the Alpine Zoo. With so many things to do in Innsbruck packed into a small area, it's easy to enjoy a full and rewarding day of sightseeing.

What is Innsbruck best known for?

Innsbruck is best known for its alpine location, rich Habsburg heritage, and reputation as a winter sports hub. It’s home to famous Innsbruck attractions like the Golden Roof, Ambras Castle, and the Bergisel Ski Jump. The blend of cultural landmarks and mountain activities puts it high on the list of must-visit Austrian destinations.

Is 2 days enough for Innsbruck?

Yes, 2 days is enough to enjoy many of the best things to do in Innsbruck. You’ll have time to explore the Old Town, visit Ambras Castle, take in the mountain views from Nordkette, and discover Tyrolean cuisine. With so many Innsbruck attractions close together, two days gives you a well-rounded experience without feeling rushed.

Is Innsbruck a walkable city?

Yes, Innsbruck is a very walkable city, especially around the Old Town, where many top Innsbruck attractions are located. The compact layout makes it easy to explore historic streets, shop in arcades, and visit museums or cafes on foot. For sights a bit farther out, like Ambras Castle or the ski jump, efficient public transport helps fill out your list of things to do in Innsbruck.