Umag, Croatia Travel Guide

Experts in travel to Europe
We have years of experience and local knowledge
24/7 customer support
Reach us any time of the day in just a few seconds

Introduction to Umag

Town of Umag historic coastline aerial view, archipelago of Istria region, Croatia

Home to more than 12.7 thousand people and the magnificent Trg Slobode - Piazza della Libertà, Museum of Umag, and Komunela, Umag is an exciting adventure awaiting! With a unique historical background and an incredible variety of natural and architectural beauty, Umag is a highlight in Croatia.

With plenty of things to see and experience, Umag guarantees to be a memorable escape.

If you’d rather skip the planning, browse the most popular travel packages in Umag. You’ll find customizable options for every traveler.

Umag has more than just famous sights. Get involved in local culture and find up-to-date details on festivals, events, and more on the official website for Umag.

But before you lock in your itinerary - use this travel guide to uncover everything you need to know about visiting Umag!

History of Umag

Umag. Aerial view of sailing marina and beautiful coastlne in Umag, Istria region of Croatia

Umag, a picturesque coastal town in Istria, boasts a rich history that dates back to ancient times. Originally founded by the Illyrians, the town later came under Roman rule, becoming a significant maritime and trade center. Evidence of its Roman past can still be seen today in the form of ancient villas and mosaics.

During the medieval period, Umag was controlled by various powers, including the Byzantines, Venetians, and Austrians, each leaving their mark on the town's architecture and culture. The Venetian influence is particularly evident in the old town, where narrow streets and charming buildings reflect a distinct Venetian style.

In the 19th and 20th centuries, Umag experienced a period of modernization and economic growth, especially under Austrian rule and later as part of Yugoslavia. Today, Umag is a popular tourist destination known for its stunning coastline, rich cultural heritage, and annual ATP tennis tournament. Exploring Umag offers a unique journey through history, making it a must-visit for history enthusiasts and travelers alike.

Local culture and customs in Umag

The Umag Town Museum, Istria County, Croatia

Umag, a charming town in Croatia's Istrian region, is rich in cultural heritage and customs that reflect its diverse history and Mediterranean lifestyle. The local population takes great pride in their traditions, many of which are influenced by Venetian, Italian, and Croatian cultures. This multicultural blend is evident in the language, cuisine, and festivals celebrated in the area.

One of the most cherished customs in Umag is the celebration of local festivals, such as 'Fešta Sv. Pelegrina,' the feast of St. Peregrine, the town's patron saint. These events are characterized by lively music, traditional dances, and local culinary delights like truffles, olive oil, and seafood. Tourists are warmly welcomed to join in the festivities and experience the local hospitality firsthand.

Respecting local customs is crucial when visiting Umag. Dress modestly when visiting religious sites, and be mindful of the local dining etiquette, which includes a leisurely pace and a preference for fresh, seasonal ingredients. Additionally, learning a few basic Croatian phrases can go a long way in fostering goodwill with the residents. Sharing a friendly 'dobar dan' (good day) or 'hvala' (thank you) can enhance your interactions and show respect for the local culture.

Currency information for travelers in Umag

The official currency in Umag, Croatia is the Euro (EUR). Travelers will find that credit and debit cards are widely accepted at most hotels, restaurants, and larger stores. However, it is advisable to carry some cash for smaller establishments, markets, and any unforeseen expenses. ATMs are plentiful and can be found throughout the town, providing an easy way to withdraw cash as needed.

When budgeting, consider that Umag can be more expensive during the peak tourist season, typically in the summer. Always inform your bank about your travel plans to avoid any issues with card transactions. Exchange rates at local banks and exchange offices are generally fair, but it's wise to avoid exchanging money at airports due to less favorable rates.

Language tips for travelers in Umag

While Croatian is the official language in Umag, many locals, especially in tourist areas, speak English, Italian, and German. Learning a few basic Croatian phrases can enhance your experience. Useful phrases include 'Dobar dan' (Good day), 'Hvala' (Thank you), and 'Molim' (Please).

Consider downloading a translation app to assist with communication. English speakers are common in hotels, restaurants, and tourist attractions, but using local phrases shows respect and can lead to warmer interactions.

Additionally, signage and menus in Umag are often in multiple languages, but it’s helpful to familiarize yourself with key Croatian words. Remember that a friendly smile and patience go a long way in overcoming language barriers.

Best time to visit Umag

Aereal view over Umag, Istria, Croatia

The best time to explore Umag, Croatia, is during the late spring and early autumn months, specifically from May to June and September to October. During these periods, the weather is pleasantly warm, typically ranging from 20°C to 25°C (68°F to 77°F), and the town is less crowded compared to the peak summer months. This makes it an ideal time for outdoor activities such as cycling, hiking, and enjoying the pristine beaches without the hustle and bustle of the high season.

Another significant advantage of visiting Umag in these shoulder seasons is the opportunity to experience local festivals and events. In June, the town hosts the Sea Star Festival, a renowned music event that attracts international artists and visitors. September is marked by the Umag Tennis Academy's ATP tournament, drawing tennis enthusiasts from around the world.

For those who prefer a quieter and more relaxed atmosphere, visiting in early autumn provides a serene experience with mild temperatures and fewer tourists. The Adriatic Sea remains warm enough for swimming, and you can explore the charming old town and its historical sites at a leisurely pace.

In conclusion, while Umag is delightful year-round, the best time to explore Umag is undoubtedly during the late spring and early autumn when the weather is favorable, crowds are thinner, and unique local events enhance the overall travel experience.

Weather in Umag

Umag, Croatia enjoys a Mediterranean climate characterized by warm summers and mild winters. From June to August, temperatures typically range from 25°C to 30°C (77°F to 86°F), making it an ideal time for beachgoers. However, it can get quite hot, so staying hydrated and seeking shade during peak sun hours is advisable.

Spring (March to May) and autumn (September to November) offer milder and more comfortable temperatures, ranging from 15°C to 25°C (59°F to 77°F). These seasons are particularly pleasant for outdoor activities and exploring the scenic landscapes of the region. Rainfall is relatively low during these periods, although occasional showers can occur.

Winter in Umag, from December to February, is mild with temperatures typically between 5°C to 15°C (41°F to 59°F). While snowfall is rare, the weather can be damp and windy, so packing warm clothing is recommended.

Overall, Umag's climate is favorable for travel year-round, but it is important to consider seasonal variations to make the most of your visit.

Local tip for visiting Umag

The Town of Umag, Istria County, Croatia - harbour

For an authentic and memorable experience in Umag, don't miss the chance to visit the local farmers' market early in the morning. Held daily at the central market square, this vibrant spot is where locals gather to sell freshly harvested produce, homemade cheeses, and traditional pastries. Arriving around 7 or 8 AM ensures you get the best selection before the crowds arrive. An insider tip: bring some cash, as many vendors do not accept credit cards, and take the opportunity to chat with the sellers. They are often eager to share stories about their products and may even offer you samples. This local interaction provides a deeper insight into the region's culinary traditions and hospitality. Plus, it's a fantastic way to source ingredients if you're planning to cook your own meals or just want to enjoy some local flavors on the go.

Top Services in Umag

Planning your dream trip to Umag has never been easier! This page brings together all the top travel services in Umag to help you plan and book your perfect trip, all in one place.

Explore the largest selection of tours and tickets in Umag, complete with best price guarantees and verified reviews.

Find and compare popular hotels and places to stay in Umag, from luxurious hotels to budget-friendly accommodations, tailored to meet every traveler’s needs. For those planning road trips, choose from reliable car rental services in Umag, offering CDW insurance coverage for added security.

This Umag travel guide makes it simple to plan a stress-free and fully tailored trip to Umag. Have questions? Our 24/7 customer support team is here to provide answers and ensure a seamless experience, from routes to services available in Umag.

Continue reading to discover how to turn your visit to Umag into the journey of a lifetime!

Learn More About Croatia

Umag croatia.beautiful promenade by the sea with a view of fishing boats.Mediterranean tourist destination.

With destinations such as Umag, a trip to Croatia needs no further explanation. Spanning over 56,594 square kilometers, Croatia is an expansive playground of discovery, offering a wealth of diverse landscapes, rich cultural heritage, and captivating experiences awaiting exploration.

In Umag alone, travelers are spoiled for choice with an array of experiences and popular attractions. Whether you're drawn to historical sites, natural wonders, or vibrant cultural experiences, Croatia offers an abundance of treasures waiting to be discovered.

Start planning your journey with this ultimate guide to Croatia and uncover the wonders that await. Click below to explore more and turn your dream trip to Croatia into reality!

What to see in Umag

Photo of aerial view of town of Umag historic coastline architecture , archipelago of Istria region, Croatia.

In Umag, you’ll find a mix of sights that showcase what makes the place unique.

Keep scrolling through this Umag travel guide to discover the must-see spots and cultural highlights that define the destination.

Top Attractions in Umag

Umag offers a wealth of attractions that capture its history, culture, and unique charm. Highlights include Trg Slobode - Piazza della Libertà, Museum of Umag, and Komunela. Dive into the list below to discover the best places to visit in Umag and make the most of your trip.

Map of attractions

Take a closer look at the town map below for the exact locations of all the top attractions in Umag.

Things To Do in Umag

You've explored Umag's top attractions and marked them on your map.

Take your experience to the next level by checking out the best sights with a knowledgeable guide, embarking on fun adventures unique to Umag, or learning more about town's rich history and traditions.

Most Popular Experiences in Umag

A visit to Umag promises countless unforgettable adventures. These activities let you immerse yourself in the city’s history, scenery, and culinary traditions.

Explore the top tours and activities in Umag today. Wander through bustling markets, relax in serene parks, or explore the city’s lesser-known treasures. Whether it’s soaking in panoramic views or exploring cultural highlights, there’s something for every traveler.

Top tours & tickets starting in Umag

Umag spoils travelers with 4 top-rated tours and tickets to choose from. Among them, the activities category shines, offering visitors a genuine way to connect with Umag. A fantastic example is this Umag: Sunset Cruise with Dolphin Spotting. It provides participants unique insights into the town.

Umag also offers a variety of low-cost tours and activities. For those looking to stick to a budget, consider options under the Whale Watching Tour category, where the most affordable offer is available for as low as 30 EUR.

Elevate your upcoming Umag adventure with unforgettable experiences by booking top-rated tours in the town. Uncover the finest tours, activities, and tickets awaiting you in Umag right below.

Find

All Experiences in Umag

See more

Search for Things To Do in Umag

Explore Umag your way, with over 6 options to choose from the largest selection of tours and tickets in the town. Plan confidently with flexible booking, 24/7 support, and the best price guarantee.

Use the search tool below to quickly find tours and activities in Umag that fit your schedule, group size, and interests. It’s the easiest way to start planning an unforgettable trip!

What to eat in Umag

Umag, a charming town on Croatia's Istrian coast, boasts a rich culinary heritage that seamlessly blends Mediterranean and Central European influences. The best places to eat in Umag are often found in its vibrant dining districts, such as the bustling old town and the picturesque seaside promenade. Here, visitors can savor a variety of traditional dishes that reflect the region's diverse flavors. Seafood lovers will delight in the freshly caught fish, octopus salad, and black risotto made with cuttlefish ink, available at numerous seaside taverns. For a more upscale experience, high-end restaurants like Konoba Nono and Buščina offer sophisticated takes on Istrian classics, including truffle-infused dishes and succulent Istrian beef.

.

Street food enthusiasts should not miss trying the local fritule, a type of fried doughnut, often sold at market stalls and festivals. For a sweet treat, the Istrian desserts, such as kroštule (fried pastry strips dusted with powdered sugar), are a must-try. To enhance your dining experience, pair your meal with a glass of locally produced Malvazija or Teran wine, both of which are renowned in the region. With a rich array of culinary delights, Umag promises a memorable gastronomic journey for every palate.

Nightlife in Umag

As the sun sets over the Adriatic Sea, Umag transforms into a vibrant hub of nightlife. The best area for bars in Umag is undoubtedly the city center, where a mix of modern and traditional venues buzz with energy. Here, you’ll find everything from stylish cocktail bars to cozy pubs, each offering a unique slice of Croatian night culture.

For a memorable start, head to Caffe Bar Aquarius, known for its lively atmosphere and eclectic music selection. If you’re in the mood for a more sophisticated evening, Wine & Food Bar Stari Podrum offers an impressive selection of local wines and gourmet bites. Both establishments are perfect for soaking in the local vibe while enjoying top-notch service and delicious drinks.

For those looking to dance the night away, Club Saint & Sinner is a must-visit. This popular nightclub features renowned DJs, pulsing beats, and a dynamic crowd, ensuring a thrilling experience. Finally, don’t miss the charming coastal bars like Buoni Amici, where you can sip on refreshing cocktails with the sound of the waves as your backdrop.

With its diverse offerings and welcoming atmosphere, Umag's nightlife scene promises an unforgettable experience for every type of night owl.

Best shopping in Umag

Umag, Croatia, may be best known for its stunning coastal views and ancient relics, but it also offers a delightful shopping experience. The best place to go shopping in Umag is the vibrant Old Town, where narrow cobblestone streets are lined with quaint boutiques and artisan shops. Here, you'll discover unique local craftsmanship, from hand-painted ceramics to intricately woven textiles, making it the perfect spot to pick up one-of-a-kind souvenirs.

For a more modern shopping experience, head to the Umag City Center Mall. This bustling hub offers a variety of international and local brands, providing a great mix of fashion, accessories, and electronics. Additionally, don’t miss out on the local markets, such as the weekly Green Market, where you can find fresh produce, local cheeses, and handmade crafts that reflect the region’s rich culture.

When shopping in Umag, be sure to explore the waterfront promenade, which features a blend of high-end boutiques and charming souvenir stalls. Practical tips for shoppers include carrying some cash, as smaller vendors may not accept credit cards, and visiting early in the morning to avoid the crowds. Whether you’re seeking fashion, local artistry, or memorable keepsakes, Umag offers a shopping adventure that perfectly complements its picturesque charm.

Best free things to do in Umag

Discover the best free things to do in Umag, a charming town on Croatia’s Istrian Peninsula. Begin your adventure with a leisurely stroll along the Umag Promenade, where the Adriatic Sea sparkles under the sun and the coastal breeze invigorates your senses. The promenade offers stunning views and is perfect for a morning or evening walk.

Wander through the Old Town, where narrow cobblestone streets lead you to historic landmarks like the Church of St. Mary and St. Peregrine. Admire the well-preserved medieval architecture and soak in the local atmosphere as you explore the ancient alleyways.

For nature enthusiasts, the nearby Katoro Forest Park offers a serene escape. This lush green area is perfect for a relaxing hike or a peaceful picnic amidst the trees. The park is also a great spot for birdwatching, with various species inhabiting the region.

Don’t miss a visit to the local farmer’s market, where you can immerse yourself in the vibrant atmosphere and sample regional specialties. While you might be tempted to buy, simply enjoying the sights and scents is a delightful experience in itself.

Lastly, relax on one of Umag’s beautiful public beaches. The clear waters and pebbled shores provide an ideal setting for sunbathing, swimming, or simply watching the waves. Embrace these free activities and make the most of your time in Umag without spending a dime.

Travel Packages in Umag

Experience the best of the town with perfectly planned travel packages in Umag. These packages include everything you need for a seamless vacation—flights, accommodations, rental cars, and curated itineraries designed for stress-free travel.

What makes these vacation packages special is their flexibility. Customize your trip by adding tours, tickets, and activities to explore top attractions in Umag or immerse yourself in its rich cultural scene. Whether traveling solo, with family, or with friends, these packages ensure you make the most of your time in Umag.

Save time and effort while enjoying a personalized travel experience tailored to your interests. Start planning today with our expertly crafted travel packages in Umag and turn your dream trip into reality!

Popular Types of Vacations in Umag

The most popular way to experience Umag is by visiting the town as part of a road trip across multiple destinations in Croatia. However, it is also common for travelers to go on holiday to Umag on both shorter and longer getaways to get a break from everyday life, relax, and experience something new.

With Guide to Europe, you can find road trips, city breaks, and weekend getaways in Croatia, ranging from budget to luxury. Whether you’re planning a multi-day road trip across Croatia, or you just want to enjoy a few days exploring Umag, there is a vacation package for you.

Explore the popular types of travel packages to Umag below. Click on any to delve into the details and effortlessly plan your dream getaway.

Top Travel Packages in Umag

For an unforgettable vacation, explore the 10-Day Croatia Beach Holiday in Novigrad With Itinerary. This top-rated travel package covers all the must-see sights and experiences in Umag and beyond, ensuring you get the most out of your trip with every detail taken care of.

Check out more curated holiday packages below for even more vacation ideas in Umag. For helpful tips and recommendations on navigating and getting around, keep reading the Umag travel guide.

Find

All Vacations in Umag

See more

Find Vacation Packages in Umag

Explore and compare 23 fully customizable travel packages in Umag for the ultimate getaway. Discover the best travel deals in Croatia and secure unbeatable offers on flights, hotels, and activities in Umag. With the search tool below, your dream vacation is just a few clicks away!

Where To Stay in Umag

Where you stay can make or break your trip to Umag. Central accommodations offer unmatched convenience, putting you close to top attractions, dining options, and vibrant neighborhoods. You'll save on travel costs and make the most of your visit.

For those seeking a top-rated experience, the 4-star Hotel Aurora Plava Laguna is a standout choice in the town. It’s located at Katoro 18, Murine and boasts an impressive average rating of 4 out of 5 from 2,903 satisfied guests.

If you're looking for a budget-friendly stay in Umag, Alto Apartments is an excellent choice. This popular vacation rental apartment offers great value, with cozy single room rooms starting at approximately 50 EUR.

Explore the widest selection of hotels and places to stay in Umag to find the perfect match for your style, budget, and travel needs. Learn more about the most popular places to stay and the top-rated hotels in Umag in the following sections.

Popular Types of Accommodation in Umag

Choosing the right accommodation in Umag can elevate your travel experience. Explore the list below to discover all types of accommodation available in Umag. Find the perfect fit for your style, budget, and trip purpose.

Top Hotels in Umag

Besides offering basic amenities, the top hotels in Umag also provide meals and additional services, such as shuttle services, spa facilities, tour desks, and more, making them the go-to options for travelers in the town.

If comfort, convenience, and affordability are your non-negotiables, check out Hotel Aurora Plava Laguna, the top 4-star hotel in the town.

When all you need is a pleasant place to rest and sleep in between your activities in Umag, the highest-rated 3-star hotel, Hotel Natura, is for you. It's a great choice for travelers who prioritize value without compromising on essential amenities.

Your ideal stay in Umag is just a click away. Browse through the list of top-rated hotels below to view each option's ratings, reviews, locations, rates, and more. You can read detailed descriptions of each hotel by clicking the cards.

Find

All Hotels in Umag

See more

Search for Accommodation in Umag

Finding the perfect stay for your visit to Umag has never been easier! With our powerful search tool, you can explore the biggest selection of hotels and accommodations, compare prices, and check amenities—all in just a few clicks.

Enjoy the best price guaranteed and read thousands of reviews from satisfied customers to make an informed choice. Simply enter your check-in and check-out dates, along with the number of guests and rooms needed, and let us handle the rest.

Car Rentals in Umag

Renting a car in Umag is the easiest and most flexible way to explore the town. From hidden gems and iconic landmarks to nearby attractions, having your own vehicle lets you travel at your own pace without relying on public transportation.

Car rental locations in Umag are conveniently located at major hubs and the town center, making it easy for travelers to pick up a car and start their journey. By booking online, you can ensure access to the best deals and a wide selection of vehicles.

Explore a variety of trusted car rental options in Umag to find the perfect vehicle for your trip.

Search for Car Rentals in Umag

Use the search tool below to find the best deals on car rentals in Umag, Croatia. Compare car rental companies to access a wide selection of vehicles, from economy cars to luxury options, perfect for any type of traveler. Plus, enjoy free cancellation and get a full refund up to 48 hours before pick-up, giving you the flexibility to plan your trip with confidence.

Simply enter your pick-up and drop-off location, driver's age, and travel dates. Then, click the green button to browse your options and secure the perfect rental for your trip.

Transportation in Umag

Umag offers a variety of transportation options to ensure that visitors can easily navigate the city and its surroundings. Public buses are available and provide reliable service within the city and to nearby towns, making it convenient to explore the region. For those preferring more personalized travel, taxis are readily available and can be hailed on the street or booked via phone.

Rental cars are a popular choice for visitors looking to explore at their own pace. Several rental agencies operate in Umag, offering a range of vehicles. This option is especially suitable for those planning to visit the scenic countryside or coastal areas.

A unique local experience is the bike-sharing service, which is ideal for exploring Umag's beautiful waterfront and charming streets. Biking is a favorite among both locals and tourists, providing a healthy and eco-friendly way to see the city. With these diverse transportation options, getting around Umag is both convenient and enjoyable.

Popular Destinations To Visit After Umag

Umag is just one of many unique and scenic destinations to visit in Croatia. If you’re craving another cultural adventure, a relaxing road trip, an action-packed city break, or a memorable weekend getaway, Croatia has it all.

Below is a list of the most popular travel destinations in Croatia; each offering something special to experience. Click on the name of the place you want to explore next to learn more.

All the Best Destinations in Croatia

Explore the cities on the map to learn more about each destination. Zoom in and out to get a better view of the area, and click on a city for more details.

Link to appstore phone
Install Europe’s biggest travel app

Download Europe’s biggest travel marketplace to your phone to manage your entire trip in one place

Scan this QR code with your phone camera and press the link that appears to add Europe’s biggest travel marketplace into your pocket. Enter your phone number or email address to receive an SMS or email with the download link.