Best Time To Visit Bruges: Guide to the Fairytale City

Author profile picture

By Gelrose Conda

Travel Writer

Experts in travel to Europe
We have years of experience and local knowledge
24/7 customer support
Reach us any time of the day in just a few seconds

Discover the best time to visit Bruges and learn everything you need to know to prepare for a seamless trip to this fairytale city. Known as Venice of the North with its picturesque canals, medieval architecture, and delicious cuisine, Bruges offers a magical experience no matter the season.

However, knowing the ideal time to visit based on your interests can help you plan accordingly. Learn when to visit to attend vibrant festivals, experience fewer crowds, or plan a budget-friendly vacation. 

Check out the best travel packages in Bruges, which allow you to tailor your trip to your preferences. Pick from a wide selection of hotels and places to stay in Bruges. There are also lots of activities and tours in Bruges that you can do every season. 

Whether you enjoy spring blooms, summer festivals, or cozy winter markets, this guide will help you plan your perfect holiday in Bruges! Keep on reading to know more about the best time to visit Bruges.

When Is the Best Time to Visit Bruges?

Bruges 1.jpg

Generally, the best time to visit Bruges depends on individual preferences. If you prefer warm weather, long daylight hours, and a vibrant atmosphere, visit Bruges from July to August. During this period, a few festivals are held, such as the Cactus and MA Festival. However, expect higher prices and potentially limited availability for accommodations and flights.

Meanwhile, from September to November, Bruges offers fewer crowds and a quieter experience for a walking tour with a canal cruise. Minnewaterpark transforms into a scene of golden leaves, making it a popular spot for photography tours in Bruges. For festive holiday cheer, visit in December and witness sparkling lights and Christmas markets.

Tourist Seasons in Bruges

Bruges 2.jpg

Bruges is a city that charms visitors any time of year, but each season offers its unique vibe. We'll explore the peak, shoulder, and off seasons to determine the best time for your Bruges adventure. Know when to expect bustling squares, when crowds thin out, and when the festive spirit takes over. So keep on reading.

Bruges Peak Tourist Months

the-belfry-tower-belfort-of-bruges-medieval-bell-2024-12-04-15-01-48-utc.jpg

Bruges' highest tourist season is in May, mid-July to August, and December. May draw crowds to Bruges due to the Procession of the Holy Blood. Many purchase tickets for reserved seats along the procession route. The demand for accommodations rises significantly during this period, so booking in advance is essential.

July and August are peak months in Bruges, as they align with European school holidays, which are popular for families. Expect bustling streets as visitors explore attractions like the Belfry Tower, the Church of Our Lady, and the picturesque canals. Outdoor areas such as Markt Square and Minnewaterpark are crowded, leaving few quiet moments.

December is also a peak month because of their famous Christmas market at Markt Square. Visitors gather to enjoy seasonal treats, shop for festive gifts, and soak in the holiday lights. Bruges also hosts winter festivals, making December a popular time to visit.  

Tips for Navigating During Peak Tourist Months in Bruges

Bruges 3.jpg

When you visit Bruges during peak tourist season, a little planning goes a long way. It is important to know how to navigate the city while enjoying its charm despite crowded attractions and busy streets. Here are some practical tips to help you experience Bruges at its best, even during the busiest times of the year.

  • Visit Popular Attractions Strategically: To avoid large crowds, arrive early or late in the day at landmarks like the Church of Our Lady and Belfry Tower.
  • Consider a Guided Tour: For hassle-free city exploration and deeper insights into the city’ history, consider a private historical tour in Bruges.
  • Plan wisely for Christmas Markets: If you visit in December, explore the Christmas markets at Markt Square on weekdays for a more relaxed experience.
  • Seek Tranquil Spots: Escape the crowds by exploring quieter areas like the streets around the Beguinage.
  • Prepare for Peak Season Challenges: Expect higher prices and larger crowds, but enjoy the unforgettable charm of Bruges during this time, from festive markets to summer canal tours.

Off-Peak Season: A Quieter Time to Visit Bruges

bruges-brugge-cityscape-with-water-canal-2024-10-16-19-33-06-utc.jpg

The off-peak season in Bruges runs from November to early March, offering a peaceful and budget-friendly way to experience the city. During this time, crowds are smaller, especially in January and February. While December sees an increase in visitors due to Bruges' festive Christmas markets, the rest of the off-peak season provides tranquil experience.

You can find cheaper accommodation, airfare, and even some tours. You'll experience shorter queues at popular attractions like the Church of Our Lady and the Belfort. Enjoy a more intimate atmosphere while exploring the iconic Markt and Burg squares. Indulge in Belgian cuisine without the usual rush of diners.

Things to Keep in Mind During the Off-Season

senior-couple-on-a-walk-in-a-city-in-winter-2024-10-20-00-13-50-utc.jpg

While the off-peak season offers many advantages, there are a few things to consider:

  • Weather: Bruges can be chilly, damp, and occasionally rainy in winter. Be prepared with warm layers, waterproof clothing, and comfortable walking shoes.
  • Limited daylight: Days are shorter, so plan your sightseeing accordingly to maximize the available daylight.
  • Reduced business hours: While major attractions stay open, some smaller shops and restaurants may have reduced hours or close temporarily during this season.

Best Time to Visit Bruges Based on Traveler Preferences

Scenic canal with colorful houses and lush trees in Bruges, Belgium.jpg

Bruges is a captivating city year-round, but the best time to visit truly depends on your interests and tastes. Let’s explore your preferences to ensure a convenient and memorable trip!

Best Time To Visit Bruges to Avoid Crowds

Bruges (Brugge) cityscape with water canal and bridge, Flanders, Belgium.jpg

The best time to visit Bruges to avoid crowds is during the off-peak season, particularly in September, October, January, or February. During these months, there are fewer tourists. You can stroll along the canals or iconic landmarks off Bruges without the hustle and bustle of large crowds.

It's best to avoid peak tourist months like May, July to August, and December. During these times, Bruges hosts events such as the Procession of the Holy Blood and Christmas markets, which lead to busier attractions. 

If summer is your only option, you can still avoid large crowds by heading to popular spots like the Bruges or Belfry Tower early in the morning or later in the evening. Alternatively, visit Bruges' hidden gems, such as the Augustine Canal (Augustijnenrei). This lesser-known canal offers a peaceful stroll and a break from the busier areas.

Best Time To Visit Bruges for Festivals and Events

procession-in-the-streets-during-a-solemn-religiou-2024-07-08-20-45-08-utc.jpg

The best time to visit Bruges for festivals and events is during February, May, July, August, and December, when the city comes alive with celebrations. In February, the Bruges Beer Festival delights beer lovers with hundreds of Belgian brews. This is a must-visit for anyone interested in Belgium's famous beer culture.

In May, Bruges hosts the Procession of the Holy Blood, which began in the 13th century when a citizen is said and returned with the Holy Blood relic from the Second Crusade. July and August are ideal for music and art lovers, featuring the Cactus Festival with international artists and the MAfestival celebrating early music in historic venues. 

For a festive experience, the Bruges Flower Carpet features a display of flowers in August. Meanwhile, December is the ideal time to visit Bruges' for Christmas markets. Traditional crafts, holiday lights, and seasonal treats fill the air with warmth and cheer.

Best Time To Visit Bruges for Budget Travelers

coins-in-glass-jar-with-accessories-of-traveler-on-2023-11-27-05-32-42-utc.jpg

January is the best time to visit Bruges for a cheap vacation. During this period, you'll find the lowest prices on accommodations and fewer travelers. The city is also much quieter, so you can explore without the crowds. 

However, some galleries and attractions may have limited hours or be closed during January. So be sure to check ahead to see if there's something specific you want to see. Despite these minor drawbacks, visiting in January offers a peaceful and inexpensive way to explore Bruges.​ 

Best Time to Visit Bruges' Top Attractions

Bruges is known for its stunning architecture and canals. However, these popular spots can often be crowded with tourists eager to get up close. Picking the right time to visit can help you enjoy these attractions without the hustle and bustle. Below are the tips on how to avoid long lines and crowded spaces and appreciate each site's beauty. 

Best Time to Visit the Windmills of Bruges

windmill in Bruges.jpg

Located just near the city center, these historic windmills offer scenic views of Bruges and its countryside. The best time to visit Bruges windmills is early morning upon opening at 9:30 am. 

Best Time to Visit the Beguinage

Beguinage in Bruges.jpg

The Beguinage is a UNESCO World Heritage Site that provides a glimpse into the lives of the Beguines, women who lived in a community devoted to religious life. The best time to visit is in March and April, when the daffodils bloom, making it perfect for Instagram-worthy shots.

Best Time to Visit the Minnewater Lake

Minnewater Lake in Bruges.jpg

Known as the "Lake of Love," Minnewater Lake is a peaceful spot. With its beautiful swans and serene surroundings, it is ideal for a romantic picnic or a quiet stroll. The ideal time to visit is in the calm early morning when a gentle mist lingers over the lake.

Best Time to Visit the Chocostory

This family-friendly museum, dedicated to chocolate history, features exhibits and generous samples. It is popular with families with children, so avoid visiting during school holidays and weekends.

Best Time to Visit the Historium Brugge

Historium Brugge.jpg

Discover the city’s history through family-friendly multimedia exhibits and a virtual reality experience. The best time to visit Bruges Historium is on weekdays as it also gets busy on school holidays and weekends. 

Visiting Bruges Hidden Gems

While Bruges is famous for its iconic landmarks, the city also offers hidden gems for those seeking a quieter experience. These lesser-known places provide a more intimate glimpse into Bruges’ local culture. Discover the unique places below to explore the city from a different perspective.

Best Time to Visit Jerusalem Church

Jerusalem Church Brugge.jpg

This lesser-known church boasts intricate wood carvings and colorful stained glass windows. The best time to visit the Jerusalem Church is Monday to Saturday, from morning until dawn. Avoid visiting on Sunday unless you attend the mass. 

Best Time to Visit the Lace Center

Lace making in Bruge.jpg

It's a place where you can discover Bruges's lace-making heritage since the 16th century and see artisans at work. The best time to visit the Lace Center is between 2 pm and 5 pm for lace-making demonstrations, but note it's closed on Sundays and public holidays.

Best Time to Visit Gruuthuse Museum

Gruuthuse Museum.jpg

Housed in a magnificent 15th-century mansion, this museum shows the abundant life of Bruges's rich residents. The best time to visit the Gruuthuse Museum is in the morning, Tuesday through Sunday, when it's less crowded, allowing for a more peaceful and immersive experience.

Best Time to Visit the English Convent

English Convent.jpg

This hidden retreat, with its lovely gardens, served as a refuge for English nuns and an ideal place to relax and reflect. The best time to visit the English Convent is in the afternoon between 2:00 pm - 3:30 pm and 4:15 pm -5:00 pm, but keep in mind it's a functioning convent with limited access.

The Best Time of the Year to Visit Bruges

Visit Bruges.jpg

Bruges offers something unique any time of the year. Spring, summer, autumn, and winter bring different weather, activities, and crowds. In this section, we'll explore what to expect each season, including the pros and cons, so you can decide the best time to visit Bruges for your vacation.

Spring in Bruges (March to May) 

Bruges in Spring .jpg

As winter melts away, Bruges awakens to spring's vibrant colors and blooming beauty. With mild temperatures of 54 F to 64 F (12 C to 18 C), visitors can easily explore Bruges' charming cobblestone streets and historic architecture. 

Although moderate rain is possible, breezy days still make sightseeing in Bruges worthwhile. Spring offers the best time for a photo tour in Bruges amidst colorful blossoms.  

Pros of Traveling to Bruges During Spring

  • Lighter Tourist Traffic: Enjoy a more relaxed atmosphere. It’s easier to explore without the summer crowds.
  • Leisurely Exploration: Stroll through the picturesque streets and historic sites at your own pace.
  • Pleasant Weather: Experience mild temperatures and blooming flowers, which create a beautiful backdrop for your visit.
  • Vibrant GardensEnjoy the Bruges' parks and gardens in full bloom, which add color and charm to your experience.
  • Festivals and Events: Atten seasonal events and local festivals in Bruges that showcase culture and traditions.
  • Affordable Accommodations: Take advantage of lower prices on hotels and attractions compared to peak summer months.
  • Local Cuisine: Savor seasonal dishes and fresh produce at local markets and restaurants, enhancing your culinary experience.
  • Cons of Traveling to Bruges During Spring

  • Sudden Rain Showers: Be prepared for unexpected rain. Waterproof gear is advisable to stay comfortable.
  • Limited Daylight: Early spring days are shorter, which may limit sightseeing opportunities.
  • Increasing Crowds: By late May, tourist traffic begins to pick up, diminishing the peaceful atmosphere of earlier spring months.
  • Varying Weather: Spring weather can be unpredictable, making it challenging to plan outdoor activities.
  • Allergies: Pollen from blooming flowers may trigger allergies for some visitors.
  • Higher Prices Toward Late Spring: As the season progresses, accommodation and attraction prices may rise as demand increases.
  • Things To Do When Visiting Bruges in Spring

    Things to do in Bruges, Spring .jpg

    Spring is the best time to visit Bruges and stroll along Minnewater Park, which features serene lakes. Take a walking tour of Bruges, surrounded by the beauty of spring.

    It's a picturesque way to explore its canals on a guided boat trip in Bruges as the leaves burst into bloom. See stunning landmarks such as the Beguinage and the tower of Notre Dame from the water.

    By May, daylight stretches to nearly 16 hours, allowing ample time to visit iconic sites like the Belfry and the Market Square or to enjoy a relaxing canal cruise in Bruges.    

    Events in Bruges When Visiting in Spring

    Spring is one of the best times to visit Bruges to experience its culture. They invite both residents and visitors to soak in the joy and excitement of the season. Here are the events to look forward to during spring in Bruges:

    Summer in Bruges (June to August)

    Summer in Bruges.jpg

    Summer in Bruges, from June to August, soaks the city in sunshine and warmth. With temperatures from 68 F to 77 F (20 C to 25 C), the city enjoys up to 16 to 17 hours of sunshine. However, rain is fairly common, with about half the days each month seeing some light showers. 

    Pros of Traveling to Bruges During Summer

  • Vibrant Events: Experience a variety of festivals and events, such as the Bruges Beer Festival and music concerts.
  • Local Markets: Browse through bustling markets offering handmade crafts, local produce, and unique souvenirs.
  • Culinary Delights: Enjoy culinary tours at outdoor cafes and restaurants, and savor local dishes in a picturesque setting.
  • Longer Days: Benefit from extended daylight hours. It allows more time for sightseeing and leisurely strolls.
  • Cons of Traveling to Bruges During Summer

    Things To Do in Bruges When Visiting in Summer

    Belfry tower of Bruges.jpg

    As expected, summer is the best time to visit Bruges because of the excellent weather. Join historical walking tours in Bruges to learn more about the city. For a unique experience, you can climb the famous Belfry Tower for breathtaking panoramic views. 

    Summer is also ideal for exploring Bruges on a bike to visit the medieval city palace and historic windmills at St. John's House Mill. Pedal through scenic streets and picturesque parks, soaking in Bruges' vibrant atmosphere. This eco-friendly adventure lets you enjoy the city's sights while breathing fresh air.

    Key Events in Bruges When Visiting in Summer

    happy-friends-standing-by-stall-at-flea-market-2024-10-18-05-15-01-utc.jpg

    Summer is the ideal time to visit Bruges for popular events. Below are some of the famous events during summer in Bruges:

    Autumn in Bruges (September to November)

    autumn Bruges.jpg

    During autumn, temperatures in Bruges cool from 54 F to 64 F (12 C to 18 C). September remains warm, while November brings cooler weather. Daylight decreases from 12 hours in early September to nine hours by late November. As rain becomes more frequent, fewer tourists visit the city.

    Pros of Traveling to Bruges During Autumn

  • Stunning Scenery: Fall colors enhance the charm of the iconic gingerbread-like houses, which are ideal for photography.
  • Pleasant Weather: The mild temperatures offer a comfortable balance between cool and warm, perfect for cozy outings.
  • Lower Costs: Enjoy more affordable hotel prices and have a budget-friendly trip.
  • Cozy Atmosphere: The cooler weather creates a charming, cozy vibe in cafés and shops, perfect for relaxing with a warm drink while taking in the local culture.
  • Cons of Traveling to Bruges During Autumn

    Things To Do in Bruges When Visiting in Autumn

    Indulge chocolate in Bruges.jpg

    Autumn is a great time to explore Bruges. The city’s medieval streets and Grote Markt are even more beautiful, with golden leaves. Walk through the historic center, with its small shops, cozy cafés, and scenic views. The cool weather makes it perfect for strolls and taking photos.

    Visit the Bonifacius Bridge, also called the Whispering Lovers Bridge, for a peaceful moment. Couples whispering their feelings here are said to find lasting happiness. Don’t miss trying Belgian chocolates from artisan shops as you explore the city.

    For more chocolate fun, join a Belgian chocolate workshop to make sweet treats. You can also visit the Choco-Story Museum to learn about chocolate’s history and enjoy tastings. Whether walking the streets or enjoying chocolate, autumn in Bruges is the best time to visit.

    Key Events in Bruges When Visiting in Autumn 

    all-kinds-of-festival-fun-2024-02-13-20-15-37-utc.jpg

    Autumn in Bruges brings events that showcase the city’s rich culture and traditions. Whether you're into food, history, or art, these gatherings offer unforgettable experiences.

    Winter in Bruges (December to February)

    bruges-spiegelrei-on-misty-day-2023-11-27-05-30-56-utc.jpg

    Winter in Bruges transforms the city into a picturesque scene, with charming canals and medieval architecture often blanketed in snow. This cold season sees temperatures averaging 36 F to 43 F (2 C to 6 C), and rainfall is common, resulting in many wet days.

    From December to February, the festive spirit fills the air as holiday lights twinkle and the iconic Christmas market in the Markt square draws in visitors. Daylight hours are limited, with the shortest winter day providing approximately eight hours of light.

    Pros of Traveling to Bruges During Winter

    Christmas in Bruges.jpg
  • Lower Tourist Traffic: Enjoy a more tranquil visit with fewer crowds, allowing for easier exploration.
  • Bargain Accommodations: Take advantage of lower prices on hotels and other lodging options during the off-peak season.
  • Winter Markets: Discover charming Christmas markets filled with local crafts, seasonal treats, and warm beverages.
  • Cultural Events: Attend unique winter festivals and events that showcase Bruges' rich traditions and heritage.
  • Cozy Cafes: Enjoy the warmth of inviting cafes, perfect for sipping hot chocolate in Bruges or enjoying a meal by the fire.
  • Stunning Winter Scenery: Experience the picturesque canals and architecture dusted with snow, creating a postcard-worthy landscape.
  • Culinary Delights: Savor seasonal specialties, including hearty dishes and festive pastries that are only available in winter.
  • Cons of Traveling to Bruges During Winter

    Things To Do in Bruges When Visiting in Winter

    Horse carriage in Bruges.jpg

    Winter transforms Bruges into a cozy and festive destination, with its holiday lights creating a magical atmosphere. This is the best time to visit Bruges and enjoy its seasonal charm. Warm up in cozy cafes on a Belgian beer-tasting to sample local brews and learn about Belgium's brewing heritage. 

    The Christmas markets at Markt square are a highlight of winter in Bruges. Browse handcrafted gifts, enjoy live music, and savor holiday treats in the city's heart. You can also ice skate at the festive rink surrounded by twinkling lights and historic architecture. For a romantic experience, ride a horse-drawn carriage through snowy cobblestone streets.

    Explore Bruges' museums, like the Groeningemuseum and Gruuthusemuseum, to escape the chill weather. Whether you're wandering the streets, enjoying seasonal treats, or diving into history, Bruges in winter offers an unforgettable experience.

    Key Events in Bruges When Visiting in Winter

    Winter holiday shopping in Bruges, a girl buys Christmas decorations at a city fair.jpg

    As the chill of winter blankets Bruges, the town transforms into a hub of festive activity and cultural celebration. Take a look at some of the liveliest winter celebrations in Bruges below:

    How To Get to Bruges: Best Time to Use Each Travel Option

    Travel to Bruges.jpg

    Planning your journey to Bruges involves choosing the right travel option to suit your schedule and preferences. Whether you opt for the convenience of a train or the efficiency of a plane, each mode of transport offers unique advantages throughout the year. 

    Understanding the best times to use each option can enhance your travel experience for a smooth and enjoyable arrival in this picturesque city. Discover the ideal travel options for your visit below:

    Best Time to Travel to Bruges by Plane

    people-at-the-airport-walking-towards-the-departur-2023-11-27-05-06-18-utc.jpg

    The best time to travel to Bruges by plane is during the shoulder seasons of spring (April to June) and autumn (September to October). During these months, you'll find more affordable flights and fewer passengers. 

    Ostend-Bruges International Airport (OST) is the closest airport, about 24.6 km (15 miles) from Bruges. However, flights are limited here. Brussels Airport, located about 68 miles (110 kilometers) away, offers more flight options and direct flights to Brussels from other cities and countries. 

    You can take a train from the airport to Bruges, which takes about an hour and a half. Alternatively, a taxi ride will take around 75 minutes, or you can book an airport transfer in Bruges in advance for more convenient options.

    Best Time to Travel to Bruges by Train

    senior-women-enjoying-train-ride-together-2024-07-13-00-04-24-utc.jpg

    The best time to travel to Bruges by train is when there are fewer people to avoid crowds. If you're traveling on a weekday, the trains are typically less busy from Tuesday to Thursday, especially if you take the train outside peak hours. Morning rush (6:30 AM to 9:00 AM) and evening rush (4:00 PM to 7:00 PM) are when trains are busiest with commuters, so it's best to avoid those times for a quieter experience.

    Weekends, especially Saturdays and Sundays, are popular for day trips to Bruges. Many tourists come from Brussels or other nearby cities, so trains can be pretty full. If you're looking for less crowded trains, aim for mid-morning (after 9 AM) or late afternoon on weekdays.

    The busiest times of year are during the summer (June to August) and around Christmas when Bruges' holiday markets attract large crowds. To avoid these tourist surges, consider traveling in the late spring or early autumn for a more peaceful trip.

    Begin Planning your Bruges Vacation

    beautiful-shot-of-brugge-on-a-gloomy-day-in-belgiu-2023-11-27-05-32-55-utc.jpg

    Bruges is a fairytale city that will welcome you in every season. However, the best time to visit Bruges depends on what you enjoy most. 

    If you love blooming flowers and fewer tourists, spring might be perfect. Summer offers lively festivals and warm, sunny days. In autumn, the city glows with colorful leaves and peaceful surroundings. Winter turns Bruges into a cozy wonderland with sparkling lights and festive markets.

    Whether you're looking for city breaks in Bruges, a weekend getaway, or want to include the city in road trips in Bruges, there's always something to enjoy. Its canals, historic buildings, and warm local culture make it a must-visit destination.

    Start planning your trip today and explore detailed itineraries in Bruges and tips to make the most of your visit. Bruges is waiting to charm you with its fairytale holiday!

    Best time to visit Belgium

     Best Time To Visit Brussels: Seasonal Tips for Travelers
     Best Time To Visit Brussels: Seasonal Tips for Travelers

    Best Time To Visit Brussels: Seasonal Tips for Travelers

    Discover the best time to visit Brussels with this complete travel guide, featuring insights on the best weather, top events, and must-do activities for an unforgettable trip!
    Best Time To Visit Belgium: From Waffles to Festivals
    Best Time To Visit Belgium: From Waffles to Festivals

    Best Time To Visit Belgium: From Waffles to Festivals

    Discover the best time to visit Belgium. Find out the perfect time to enjoy its beautiful canals, castles, chocolates, and waffles.
    Brussels in December: Spend Your Holiday Getaway Here
    Brussels in December: Spend Your Holiday Getaway Here

    Brussels in December: Spend Your Holiday Getaway Here

    Experience the festive charm of Brussels in December, with twinkling lights, cozy cafes, and fewer tourists. Explore holiday markets and warm treats!
    Experience the Best of Belgium in June: A Guide to Summer Adventures
    Experience the Best of Belgium in June: A Guide to Summer Adventures

    Experience the Best of Belgium in June: A Guide to Summer Adventures

    Explore Belgium in June with our guide. From vibrant festivals, historic cities, and scenic landscapes, learn why it's a top summer destination.
    The Ultimate Guide to the Best Time to Visit Ghent
    The Ultimate Guide to the Best Time to Visit Ghent

    The Ultimate Guide to the Best Time to Visit Ghent

    Learn the best time to visit Ghent to enjoy its historic canals and youthful vibe. Get tips on weather and festivals in this guide to the Belgian city.
    Link to appstore phone
    Install Europe’s biggest travel app

    Download Europe’s biggest travel marketplace to your phone to manage your entire trip in one place

    Scan this QR code with your phone camera and press the link that appears to add Europe’s biggest travel marketplace into your pocket. Enter your phone number or email address to receive an SMS or email with the download link.