Create the sneaker of your dreams in Florence

Step into the vibrant heart of Florence, Italy, and immerse yourself in a unique sneaker creation experience. At our spacious atelier on Via Calzaiuoli, you’ll collaborate with Italian master craftsmen to design sneakers that reflect your personal style and individuality.

Every detail of your sneakers is customizable, from the choice of premium materials to the color palette and final design. Using our innovative Willy configurator, you can bring your vision to life while enjoying the creative process in a welcoming, inspiring environment.

During your private, four-hour session, you can watch the artisans at work or join them hands-on, crafting your dream footwear. This exclusive journey into Italian fashion is complemented by tastings of fine wines and Tuscan specialties, making your experience even more memorable.

Your visit includes personalized guidance from a designer, refreshments such as coffee, tea, and soft drinks, and a selection of local snacks. At the end of the experience, your custom sneakers will be delivered directly to your hotel for your convenience.

The atelier is fully wheelchair accessible and welcomes guests of all ages and abilities. Whether you’re a solo traveler or visiting with a small group, this immersive activity promises creativity, luxury, and a true taste of Florence. Secure your spot now for an unforgettable Italian fashion adventure.