Discover the best things to do in Pamplona and make the most of your visit to this historic Spanish city. From lively local spots like Plaza del Castillo to unforgettable cultural experiences like the San Fermin Festival, this guide covers the city’s top highlights.
Pamplona is more than just the Running of the Bulls. Though it’s a small city in northern Spain, it carries a rich historical legacy. It’s also known for its charming old streets, lush parks, and strong cultural identity. If you're after the best activities in Pamplona, you're in the right place.
Despite its global fame during the San Fermin Festival each July, Pamplona keeps a slower, more relaxed pace the rest of the year. You’ll find quiet moments in its landmarks, like the 15th-century Cathedral of Santa Maria la Real, green corners in city parks, and delicious pintxos around every corner.
If you’re planning a long stay, it’s worth checking out the top places to stay in Pamplona. You might also want to look into car rentals in Pamplona for quick day trips or self-drive adventures across Spain.
However you choose to explore, Pamplona has plenty to offer beyond the festival crowds. Whether you're visiting for a day, a week, or more, this guide will help you make the most of your time in Pamplona.
Popular Experiences in Pamplona
Walking tours in Pamplona are a great way to explore the city at a relaxed pace. Guides will take you through the Old Town, Plaza del Castillo, and the historic city walls.
If you’re curious about the city’s past, historical tours in Pamplona offer a deeper look. These tours usually cover Roman origins, medieval walls, and stories tied to the San Fermin Festival.
Foodies will enjoy culinary tours in Pamplona, which highlight local flavors and regional wines. Sample traditional pintxos, visit local markets like the Mercado Santo Domingo, and explore nearby wine regions like Rioja.
For those with extra time, full-day tours in Pamplona expand your experience from the city and beyond. These excursions often include scenic countryside stops, cultural towns, or even a short trip to the Basque coast.
Top 11 Things To Do in Pamplona
From famous festivals to quiet green spaces, Pamplona offers more than most travelers expect. This list rounds up the best things to do in Pamplona, mixing iconic sights with lesser-known spots that show off the city's culture, history, and local flavor.
11. Explore the Bardenas Reales Natural Park
This semi-desert landscape of the Bardenas Reales Natural Park looks like something out of a movie—and it is. Scenes from the hit TV series “Game of Thrones” and the movie “Snow White and the Huntsman” were filmed here, thanks to its otherworldly rock formations and wide-open views.
Located about 1 hour from Pamplona, this UNESCO Biosphere Reserve is perfect if you want something off the beaten path. You can explore Bardenas on foot, but make sure to bring water, comfortable shoes, and a camera.
If you're looking for nature-focused activities in Pamplona, a day trip should be on your radar. It’s one of the best things to do in Pamplona if you’re on city breaks and self-drive tours in Spain.
10. Visit the Bullfighting Museum in Plaza de Toros
Located just outside of Pamplona’s Old Town is the historic Plaza de Toros, the city’s historic bullring. Inside it is the Bullfighting Museum, which tells the history and cultural impact of bullfighting in the city.
The museum features a wide collection of bullfighter costumes, vintage posters from past events, photographs, and exhibits of the evolution of bullfighting in Pamplona. Even if you’re not a fan of the sport, the cultural insight is worth it. It’s especially relevant if you’re on a Bull Run tour in Pamplona during the San Fermin Festival.
The bullring is one of the more unique Pamplona attractions, and the museum adds depth to the city’s most controversial tradition. Exploring the museum is one of the best things to do in Pamplona if you’re interested in history and culture.
9. Tour the Museo Universidad de Navarra
Photo by Jialxv, from Wikimedia, Creative Commons. No edits made.
For a peaceful break from the busy streets of Pamplona, the Museo Universidad de Navarra is a good place to slow down and reflect. It’s a modern art museum, located in the University of Navarra. It stands out for its unique architecture and exhibitions.
The museum’s collection includes a variety of artistic works, including painting, photography, sculpture, and videos. Some noteworthy pieces include “Tete” by Picasso, “De este paraiso” by Antonio Millares, and “La Plaza de la Constituzione” by Claudius Galen Wheelhouse.
Apart from its art pieces, what sets the museum apart is the building itself. It’s a minimalist, light-filled structure designed by the famous architect Rafael Moneo. The space is sleek, quiet, and ideal for a slower afternoon. It’s a good addition to a relaxing 4-day city break in Pamplona.
The museum is one of the more underrated attractions in the city, but spending time in this thoughtfully designed space is still one of the best things to do in Pamplona.
8. Walk the Camino de Santiago Route Through Pamplona
Pamplona is a major stop along the famous Camino Frances pilgrimage route, part of the larger Camino de Santiago network. Pilgrims have been passing here for centuries on their way to Santiago de Compostela. Even if you’re not walking the full trail, you can still experience a good hike.
The yellow arrows and scallop shell symbols mark the way of the route clearly. As you walk near Pamplona, you’ll pass by historic landmarks like the churches of San Miguel Arcangel and San Andres.
If you're wondering what to do in Pamplona that's both unique and personal, following the Camino through the city is a great option. Plus, you don’t need special gear or preparation for a short walk.
Alternatively, you can go on a road trip in Spain from Pamplona that follows parts of the pilgrimage route through cities like Bilbao, Leon, and Santiago de Compostela. You can also rent a car from Pamplona if you want to drive directly to Santiago de Compostela. Self-drive activities from Pamplona are ideal if walking is not an option.
Whether you’re religious or not, this path offers a deeper connection to the city’s heritage. A walk along the historic route of Camino is one of the best things to do in Pamplona.
7. Relax in Taconera Park
For a quiet, green escape after joining sightseeing tours in Pamplona, Taconera Park is one of the most peaceful places to visit in the city. Dating back to the 19th century, it’s the oldest park in Pamplona and is located only a few minutes away from the Old Town.
The park is especially popular with families and travelers looking for a slower, more local side of the city. It’s known for its beautiful gardens and a small, open-air animal enclosure. Spot deer, ducks, chickens, and peacocks roaming around.
Tree-lined paths, colorful flower beds, and shaded benches make Taconera Park the perfect place for a relaxed walk or a quiet break. There are also a few cafes nearby, and it’s easy to combine a visit here with other peaceful activities in Pamplona, like exploring the Citadel or the Museum of Navarra.
If you're after relaxing activities in Pamplona, this park is a great pick. Taking time to unwind in Taconera Park is among the best things to do in Pamplona.
6. Enjoy Pintxos in Local Bars
Sampling pintxos is one of the best things to do in Pamplona, especially in the evening. Similar to tapas, these small, flavorful bites are a staple of northern Spain’s food culture.
You’ll find them in nearly every bar, especially in Casco Viejo. Locals often hop from one spot to the next, grabbing a drink and a snack at each stop. Each bar usually displays its pintxos on the counter, so you can simply point at what looks good—no Spanish required.
Don’t miss classics like tortilla de patatas or jamon iberico on fresh bread. Ask the bartender for their recommendations, especially for seasonal specials or off-menu items. To complete your pintxos experience, pair your food with a small beer or a glass of the local wine, Navarra rosado.
Alternatively, visit the Mercado Santo Domingo, the local market known for its fresh produce, meats, cheeses, and local specialties like pintxos.
A pintxo bar crawl or a guided pintxo tasting in Pamplona is a fun, delicious way to spend a night out. If you want to mix sightseeing with eating, a walking food tour in Pamplona featuring the best pintxos is the way to go.
5. Discover the Cathedral of Santa Maria la Real
This 15th-century Gothic cathedral is one of the most iconic Pamplona attractions. It’s located in the Old Town and just a short walk from Plaza del Castillo, the Town Hall, and the Museum of Navarra. Due to its location, it’s a convenient and must-do stop during many walking or cultural tours in Pamplona.
If you want to explore the cathedral, set aside at least 45 minutes. Inside, you’ll find a beautiful Gothic-designed cloister and the Diocesan Museum, which showcases religious artifacts and sculptures.
One of the cathedral’s highlights is its bell tower. Climb to the top for panoramic views of Pamplona and the surrounding hills. For photographers, it’s the perfect spot for taking a photo of the city from above.
Exploring this historic site is one of the best things to do in Pamplona, especially if you're interested in architecture or the Camino de Santiago.
As a key stop on the pilgrimage route, the Santa Maria la Real Cathedral often welcomes travelers looking to rest or reflect. You're likely to see pilgrims pausing in the courtyard, lighting candles inside, or simply taking in the peaceful surroundings.
4. Explore the Historic City Walls and Citadel
Just west of the Old Town, you’ll see Pamplona’s Citadel, a massive, star-shaped military fort built in the 1500s. The Citadel is one of the best-preserved Renaissance fortresses in Europe, and visiting it is easily one of the best things to do in Pamplona. Entry to the fort is free, and it’s open daily, making it an accessible place to visit.
A relaxing walk here is perfect for weekend getaways and city breaks in Pamplona.
Start your exploration of the city’s walls and citadel through the Portal de Taconera, one of its original gates. From there, follow wide, tree-lined paths that loop through the Citadel grounds and along sections of the old city walls. The area is flat and stroller-friendly, perfect for families with kids and casual walkers.
While exploring, you’ll also find open lawns, historic bastions, and lookout points, offering sweeping views of the city and its surroundings. The space is also home to art installations and sculptures. There are benches throughout the park if you want to take a rest or just enjoy the scenery.
If you’re drawn to calm and open-air activities in Pamplona, this spot is hard to beat. Exploring this culturally and historically significant landmark is one of the best things to do in Pamplona, and it won’t even cost you a cent!
3. Visit Plaza del Castillo
Located at the center of Pamplona, Plaza del Castillo is the city’s main square. It’s also the starting point for many tours in Pamplona.
Surrounded by historic buildings, outdoor cafes, and walkways, this large, open square has been the heart of the city’s public life for centuries. Plaza del Castillo remains one of the most visited Pamplona attractions today.
Grab a seat at one of the many terraces and order a coffee, wine, or vermouth. Cafe Iruña is the most famous. Opened in the 1800s, it was a favorite of Ernest Hemingway and still has its original decor. It’s a great spot to relax, especially if you’ve just finished walking around the Old Town.
The plaza is busiest in the late afternoon and early evening, when locals gather to socialize. If you visit during San Fermin or on weekends, you’ll often find street performers, musicians, or small pop-up markets in the square.
If you want an experience that blends history with everyday life, soaking in the energy of Plaza del Castillo is one of the best things to do in Pamplona. Take photos, sip some coffee, unwind, or just see how the city lives and breathes.
2. Stroll Through Casco Viejo
Casco Viejo, or the Old Town, is Pamplona’s historic center. It’s part of many cultural and historical walks in Pamplona, making it one of the best places to visit in the city. This walkable maze of cobbled streets, colorful facades, and centuries-old architecture showcases the city’s personality.
You can start at Plaza Consistorial and take in the baroque facade of Pamplona’s Town Hall. Then, continue to Calle Mercaderes and Calle Estafeta. Both streets are perfect for photos, especially in the morning. If you visit in July, these streets are part of the Running of the Bulls in Pamplona route.
Just a short walk away from the main squares, the Cathedral of Santa Maria la Real is another highlight you shouldn’t miss. If you want to take a rest or just want a quick bite, you’ll find plenty of small pintxo bars tucked along the nearby side streets.
Strolling through Casco Viejo should be near the top of your list during any city experiences, including a private walking tour in Pamplona. It’s one of the best things to do in Pamplona if you want to experience the city's history, culture, and local life all in one place.
1. Attend the San Fermin Festival for the Running of the Bulls
When people think of Pamplona, they think of San Fermin. Held every July, this is the city’s biggest and most famous event—and one of the most recognized festivals in the world.
The Running of the Bulls in Pamplona is the main attraction of the festival. Each morning, brave runners dash ahead of a group of charging bulls through the Old Town streets toward the bullring. It’s thrilling, chaotic, and steeped in tradition.
If you plan to watch, arrive early and secure a spot behind the barriers or book a balcony view in Pamplona in advance for a safer and better perspective.
But there’s more to the festival than just the bull run. The entire city comes alive with concerts, parades, street food, and traditional Basque dancing. There are also fireworks shows at Ciudadela Park. Locals and visitors alike fill the streets dressed in red and white, celebrating day and night.
If you plan to attend, book early—top-rated accommodations in Pamplona fill up months in advance. You might also consider car rentals in Pamplona if you're exploring more of the Navarre province before or after the event.
Even if you’re not there to run, being part of San Fermin is unforgettable. It's loud, exhilarating, and intense. However, it’s also one of the most unique cultural experiences in Spain. Without a doubt, this is the best thing to do in Pamplona if you're visiting in July.
FAQs About the Top Things To Do in Pamplona
What’s the best time of the year to visit Pamplona?
The best time to visit Pamplona is in early July, which coincides with the San Fermin Festival. If you prefer fewer crowds and cooler weather, spring (March to May) and autumn (September to October) are ideal for walking tours, day trips, and outdoor sightseeing.
Is Pamplona a walkable city?
Yes, Pamplona is a walkable city. Most major attractions, including the Old Town, Plaza del Castillo, the Cathedral of Santa Maria la Real, and the Citadel, are within walking distance of each other. Make sure to pack a good pair of walking shoes, especially if you want to explore the Camino route, one of the best things to do in Pamplona.
How many days should I spend in Pamplona?
Spend 2-3 days in Pamplona for a well-paced visit that covers most of the city’s highlights. If you plan to take day trips, join guided tours, or experience San Fermin, 4-5 days or even up to one week is recommended. It allows you time to enjoy the festival while still keeping a relaxed itinerary.
Can I visit the wine region of Rioja from Pamplona?
Yes, the Rioja wine region is easily accessible from Pamplona. The drive is only approximately one hour from the city center. For convenience, you can join a guided wine tour from Pamplona to Rioja with a local. Many day tours to the wine region include tastings, vineyard and cellar visits, and even traditional lunch experiences.
Make the Most of Your Time in Pamplona
Pamplona may be known for its high-adrenaline bull run, but the city’s real strength lies in its range. From the peaceful Taconera Park to the centuries-old Santa Maria la Real Cathedral, from buzzing bars to striking landscapes, the city has a lot to offer.
Each part of the city has its own charm, and exploring on foot lets you experience Pamplona’s rhythm up close. Whether you're walking part of the Camino de Santiago or simply enjoying pintxos in a corner bar, you'll find something memorable.
Timing your visit around San Fermin brings extra excitement, but even outside festival season, Pamplona is full of character. Many of its best sights are within walking distance, making it an ideal city to explore at your own pace.
If you're planning your trip and not sure where to start, this guide is a solid first step as it highlights the top things to do in Pamplona. For even smoother travel, check out some of the best itineraries in Pamplona to help shape your days and make the most of your stay.
